Jensen Ackles as Dean and Jared Padelecki as Sam in the WB's "Supernatural."   Photo: Justin Lubin

He's like the network's mascot for the day. Hey, I guess it's a living.

This afternoon we hear about "Related," a comedy-drama about the four Sorelli sisters, and "Supernatural," a scary movie of a show about two brothers chasing and hunting down "demons, creatures and spirits from urban legend and American folklore," says executive producer Eric Kripke.

Here's the thing: These sessions all kind of go the same. Clip from series shown, cast paraded out and parked in a row of seats (this being the WB, it tends to be variation on a theme, lithe actresses in dresses and skirts, tousle-haired guys in jeans and groovy untucked shirts).

"Related" executive producer Marta Kauffman, co-creator of "Friends," is live via satellite from Milan, on vacation. She begins telling us the story of the Sorellis. They had to re-cast and are in the process of redoing the pilot, so I guess this is why she feels a need to fill the TV press with generous bits from the show bible. She says the sisters have no trouble telling each other anything, including that their butts "look too big."

Staring at the four leads sitting onstage, I don't really see anything
but perfect bodies. I see sexy summer clothing worn by girl-women who no doubt do copious amounts of yoga. Kauffman continues telling us these four urban gals and their respective lives, consulting notes, until you almost feel as if you're being told a bedtime story, except Mom's not bedside she's via satellite, from Milan, on the big screen opposite the bed.

``It's a crazy place for a talented but innocent virgin," you think you hear Mom saying, and: "One of the sisters is a therapist specializing in transvestite mental health."

Mom's story is now really scaring you.

"You know how in every family there's one kid who's born, and when she's born she basically has a sign on her back that says, 'I'm the one you should worry about?' That's Marjee," it continues.

"Supernatural" is what people around here are saying is the "buzz" show. Executive producer McG calls it a "downright scary show," the kind of show that makes it hard to go to sleep that night. Judging by the questions, the TV press seems turned on by its formula, a road movie meets a looking-for-your-father movie meets a very scary movie. Starring two hot guys.